Follogram.co Shares 6 Tips for Achieving Authentic Growth on Instagram

Follogram is an impressive platform that tries to make organic growth easy on Instagram by connecting users with a specific and real audience interested in their niche. Follogram.co uses the latest machine learning and data analytics technology to give insight into follower demographics, engagement rates, and content performance so users can change how they post based on their findings.

Follogram includes features like actionable personalized engagement recommendations and comprehensive growth analysis, which will help influencers, businesses, and content creators create a commitment-based community and a sustainable brand presence through organic followers, or "growth meant to be about building relationships, not just numbers."

Here are six expert tips from Follogram to help users achieve authentic Instagram growth:

1. Create High-Quality, Engaging Content

Content is still the core of growth on Instagram. Photos and high-res images, layouts with visual appeal, and strong captions are significant factors affecting engagement with your audience. More than images, storytelling matters too.

They suggest brands and influencers post genuine experiences, behind-the-scenes moments, and relatable content with fans of their brand. Not to mention, video has quite literally changed the game—especially Reels. Instagram's algorithm heavily favors short-form video content, just like TikTok's, even with the more recent emergence of Instagram updates like Threads. According to Follogram, Reels (with trending audio, captions, subtitles, etc.) are a great way to achieve reach and engagement.

2. Consistency Is Key

Possibly the most ignored part of success on Instagram is consistency. Unsanctioned post timelines can result in declining engagement and awareness. Follogram suggested setting up a content calendar and having a regular posting schedule.

It’s important to post at optimal times when the target audience is active. Use tools like Instagram Insights to understand when your target audience is online, which will help you determine when to post your content. Follogram also recommends maintaining a consistent theme/aesthetic to reinforce the brand identity and brand recall.

3. Leverage Hashtags Strategically

Even though hashtags are a powerful method to increase reach on Instagram, it is important to use them correctly. Instead of cluttering your post with generic high-volume hashtags, Follogram recommends using niche and industry-related hashtags that fit your post and potential audience.

Using a combination of researched popular, niche, and less competitive hashtags can increase visibility. Although Instagram provides up to 30 hashtags, Follogram recommends a mix of 10-15 hashtags to keep your post less 'spammy,' yet more discoverable.

4. Foster Genuine Engagement

Authenticity forms the basis of any successful Instagram growth plan. Follogram highlights the value of meaningful interaction with followers instead of merely focusing on follower count. This can include responding to comments, liking and commenting on posts from followers, and joining conversations in the community. Instagram Stories and interactive features (polls, quizzes, and Q&As) can also create two-way conversations. By engaging properly with their audience, brands, and creators develop a few loyal accounts that are likely to share accounts and help with organic growth. 

5. Collaborate and Network with Others

Strategic partnerships can be a valuable way to speed up growth. Collaborating with influencers, brands, or creators in the same niche can introduce accounts to new audiences. Follogram lists the success of shoutout exchanges, guest posts, and Instagram Live collaborations. Another credible approach is user-generated content (UGC).

Encouraging followers to create content related to a brand or product and tagging the account builds credibility and engagement for further connections. Once UGC has been created, reposting it builds authenticity by showcasing real people using and enjoying a product or service.

6. Utilize Instagram’s Features to Their Full Potential

Instagram frequently introduces new functionalities, and taking advantage of these updates may benefit users. Follogram suggests that users can benefit from testing its many features, including: • Instagram Reels: Shorter, trending video content.

• Instagram Stories: Engaging, ephemeral content that can be interactive.

• Instagram Guides: A distinctive way to share curated content and recommendations.

• Shopping Features: Especially useful for e-commerce brands to tag products and simplify the purchasing experience. Utilizing all of Instagram’s available tools enables users to expand their content strategy and reach even further.

Final Thoughts

Authentic growth on an Instagram account involves a mix of effective content creation, consistency, engagement, and trying out Instagram's new features. While it may be enticing to take shortcuts, such as buying followers, Follogram argues that building a truly engaged and loyal audience that delivers authentic engagement and results can only happen through organic and sustainable growth.

Follow these six expert pieces of advice to help brands and content creators navigate this competitive landscape with ease and create a strong presence built on real connections and long-lasting success.